Amazon’s
Echo and the smart TVs that are listening to and watching everything you do
Pretty soon your toaster will soon be one of the few things that
isn’t keeping track of your every move – or at least you’d hope so
‘Alexa,
are you smarter than Dad?’ Photograph: Chris Schmidt/Getty Images
Sunday
9 November 2014 11.30 EST
Amazon’s Echo defies easy description. Actually, that’s not
quite true: the easy way to describe it is “creepy as hell”. What’s trickier is
explaining what it is.
The
Echo (below) is a 20cm-tall black cylinder, that
sits in your home and listens to everything you do. You will want it to do
this, if Amazon’s marketing is to be believed, because it will be able to
answer questions like, “who is Abraham Lincoln?” and perform simple tasks such
as adding ice cream to your shopping or playing a Taylor Swift track. (You have
to say the “wake word”, “Alexa”, before it will act on what it hears).
The device is like a hyped-up Siri or Google Now for your whole
house. And it does have some impressive technology behind it, packing two
speakers and seven microphones into its small case. But still, anyone who is
comfortable with the idea of an always-on, Wifi-enabled obelisk listening to
everything they say will probably be the first to die in the inevitable
cyberwar of the 22nd century.
And that’s before we get to the fact that one of Amazon’s
selling points for the device is that it’s “always getting smarter”. (Isn’t
this how Terminator starts?)
But don’t think that just because you keep Echo out of your home
that you’re safe. The same always-listening technology is already in a number
of high-end mobile phones, from Apple’s iPhones to the latest Android phones
from Google and Motorola (although it needs to be explicitly turned on before
it will work). Even devices which you don’t purchase with the explicit aim of
letting a major technology company track everything you say are still keeping
an eye on you.
The Amazon Echo – for
customers who are comfortable with the idea of an always-on, Wi-Fi-enabled
obelisk listening to everything they say
Take the humble TV. Ten years ago, it was a one-way device, with
shows being broadcast into your home and nothing coming out the other way; the
idea of a two-way telly was straight out of 1984. Now, though, we have “smart
TVs”, which let you watch catch-up TV, YouTube videos, access Facebook and
more, without needing a separate set-top box. And, of course, they can collect
your data and send it back home to manufacturers.
Last Christmas, British
security researcher Jason Huntley revealed that TVs made by
Korean firm LG were sharing information about what their users were watching,
and also the names of files on any USB stick that owners plugged in. He
discovered, buried deep in a settings list, an item labelled “collection of
watching info”, which is set to “on” by default – but even after he switched it
off, the TV continued sending data.
LG apologised, and issued a firmware update to fix affected TVs,
but the newest crop are hardly any better, putting pop-up ads on screen in the
middle of shows and again making it less than clear how to turn them off.
The list of items that will not track you is shrinking daily. It
is already basically down to toasters and dishwashers – and I have seen
companies announce “smart toasters” before. Maybe it is time to just give in
now. Alexa? Tell Amazon that I surrender.
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